In today’s IT buying process, much of
​buying is done before an inquiry ever becomes a lead.
94% of B2B buyers conduct some form of online research before making buying decisions.

Most B2B buyers are 57% of the way through the buying process before they ever engage with a vendor.

Differentiation and influence largely determine whether a buyer selects your company over the competition at the end
​of a long technology buying cycle.
IT buyers download an average of nine content assets when making a major technology purchase.

95% of B2B buyers eventually choose a solution provider who provided them with ample content for each stage of the buying process.
With their careers and thousands or even millions of dollars on the line, B2B buyers need to be confident they select the right product and the right partner to solve their business problem.

Relevant, compelling content purposefully designed for each buyer role and each stage of the buying cycle helps assure them you’re the right choice.

FAST FACT

51% of marketers cite lack of time and bandwidth as the biggest challenge for creating content.
SOURCE: Technology Marketing Community / LinkedIn